This is a guest blog post from the incomparable Sam Horn. I’ve worked with Sam in the past and she’s a great resource for creating intrigue (and in a good way of course). Enjoy this blog post about her newest book, Got Your Attention? How to Create Intrigue and Connect with Anyone. Regardless of your job, this is potent information to have.
I agree with Steve Jobs.
That’s why, as soon as Intrigue Agency Project Manager Mo Sahoo discovered a startling statistic from Harvard Business School researcher Nancy F. Koehn, that goldfish YES GOLDFISH, have longer attention spans that we do (9 seconds to our 8), I knew it was, somehow, going to be featured on the cover my new book.
Why? Because it illustrates the idea of the book.
Here’s what I mean.
Do you know the intriguing back-story behind the iconic cover of the book Jaws?
Read the rest…just click here.